The all-new 2009 Lincoln MKS is something different for this proud luxury marquee: a full-size sedan with its sights set on the young (by Lincoln standards). As such, the MKS is a lavishly equipped full-size luxury sedan, both grand and, in its way, grandiose. It combines an elegant new look for Lincoln, combining elements of the marque’s long, impressive history with technology that, by Lincoln’s lights, points the way to the luxury-car future.
From the first glance, this MKS is nothing if not a serious entry. It has dignity and clout that is likely to win over Lincoln’s traditional older clientele. Its muscular, long body is trimmed plenteously with gleaming chrome highlights, giving it the flash of a thoroughbred American sedan.
But it is in technology, more specifically, in comprehensive connectivity, that the MKS will make its bid. The MKS offers unprecedented real-time, real-world onboard communications. Lincoln marketing executives said time is the ultimate luxury and therefore the electronics systems in the MKS were designed to save the owner time. Following on Ford’s successful Sync voice-activated audio systems, the MKS goes one long step further. Its Next-Generation Navigation System with Sirius Travel Link allows the switched-on owner to control vast audio programming resources, follow threatening regional weather patterns in real-time, stay informed about traffic jams ahead, keep up on the latest sports scores and find movie listings and start times.
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