The Kia Soul is a new vehicle invented by its young designer, catering to the wants and needs of his fellow Gen Y types. It might be said that the Soul is an extension of the boxy little 2006 Scion xB, because the redesigned ’07 xB drove off that track, and the Soul aims to steal that market as well as find its own.
Kia is heavily pitching personalization, offering many accessories and ways to attach your identity to your Soul. Everything from sideview mirrors in accenting colors, to seats that glow in the dark. Their goal with the Soul is to stand out in a sea of sameness.
We found the Soul felt nimble and light, fun to drive. The lines are smooth and stylish, for a box, and the interior is notably clean and functional. Standard equipment includes six airbags, ABS, and electronic stability control to keep you safe.
The Soul+ upgrades to the 2.0-liter engine making 142 horsepower, 16-inch alloy wheels, rear disc brakes, cruise control, remote entry, Bluetooth, steering wheel controls, and tinted rear windows. A four-speed automatic transmission is optional.
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