GM has been the leader in full-size pickups for several years running, but is now facing assaults from all directions. Ford has introduced an all-new F-150. Dodge recently re-engineered the Ram. Toyota has introduced a Tundra crew cab model. And if that isn’t enough, Nissan has the gall to launch the Titan, a full-size pickup that’s every bit as big as the domestics, if not bigger. Model year 2004 is the year of the pickup. There’s more going on with full-size pickup trucks this year than any in the history of the automobile.
Needless to say, the choice for best full-size pickup is no longer as clear as it was a two or three years ago when the Chevy Silverado and GMC Sierra were, in our opinion, the leaders. This is indeed good news because competition is good for the truck buyer.
The 2004 Silverado comes with more standard features than last year, including cruise control, power door locks, black bodyside moldings, chrome bumpers, uplevel wheels, and an AM/FM radio with CD player. New tire choices are available as well. The Work Truck package, which deletes some trim items for a credit of $200-800, is now available on all Silverado 1500 models.
A light-duty 1500 Crew Cab, powered by the 5.3-liter V8, and more comparable in its payload rating for Ford’s F-150 SuperCrew, is being introduced as a mid-2004 model.
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